Meet Jess Pryles – Hardcore Carnivore.
I know what it’s like to be intimidated by cooking meat.
I used to be one of those people who stood in the meat department at the grocery store overwhelmed by the selection. I was too nervous to buy expensive cuts because I wasn’t sure how to cook them. I didn’t understand the differences between steaks, so used to only buy N.Y. Strips because I could cut the fat off in one easy piece (a thought that these days drives a dagger through my meat-lovin’ heart!).
I loved the taste of meat, and wanted to cook it more often, I just didn’t know how…
So I set about changing all of that. I’ve spent years educating myself in the field of meat, and particularly beef. How to cook it, where it comes from, which are the best tasting cheap cuts, which cuts are worth spending a little extra money on, what’s the difference between grass and grain fed, what’s the difference between breeds, how does aging affect meat. I’ve visited ranches, slaughterhouses, butcher shops and gone through the experience of harvesting it myself. I’ve even attended courses at meat science University.
Now, I’m proud to call myself a Hardcore Carnivore.
During my journey, I developed a special affinity for low’n’slow Texas BBQ, and helped spread the gospel Down Under by co-founding the Australasian Barbecue Alliance. Since undergoing my “meatducation”, I’ve also done a bunch of other cool stuff, too; hosting meat-themed TV shows, judging at the biggest BBQ competition in the world, presenting BBQ videos, emceeing events, various brand ambassadorships and giving lectures and talks on the subject of meat.
Somewhere along the way, I also developed my own line of meat seasonings.
Born and raised in Australia, I found my spiritual home in Austin, Texas, where I now reside.
You can find my original recipes, stories and articles here on the site – I hope they help you unleash your inner carnivore!